You Might Also Like: The 2021 Subaru Ascent Family Hauler Is A Surprise 3-Row SUV Best Value Pickĭenis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. The rest of 2021 will tell the story if the 2021 Subaru Ascent will recover and be a success or continue to drop behind. The top-trim Touring has a starting MSRP of $46,495. The upper Limited starts at just over $40,000, with a starting price of $40,645. The 2021 Subaru Ascent base starts at $33,345, and Premium trims begin at $35,845. But it could take time to convince new 3-Row SUV buyers it's a reliable vehicle. automaker seems to have corrected the transmission issues in the 20 Ascent models. With an all-new model, it's not unusual for vehicles to have "bugs" that need to be fixed. Consumer Reports had the 2019 Ascent on its 10 Least Reliable Cars list and lost their recommendation due to reliability issues. Reliability has been Ascent's most significant issue. What does the Subaru Ascent need to lure away customers from the competition? The Ascent fills a niche with features no other 3-Row has to offer, so it's a surprise Subaru isn't selling more of them. Subaru Ascent comes standard with all-wheel-drive, 8.7-inches of ground clearance, and X-Mode for off-pavement excursions. Subaru is doing well with its niche customers who use a 3-Row SUV for more than a family and grocery hauler.
But Subaru has failed to gain new customers from other brands. Subaru did well in picking up its loyal customers who traded in their Forester and Outback for a larger vehicle. When the Ascent first launched in 2019, the new 3-Row SUV was a success, and customers responded. Why aren't more shoppers choosing the Ascent 3-Row SUV? But Ascent is the only model that is dropping behind. Every other Subaru model is up from the pandemic year. But last year, 19,578 models were sold through April 2020. Subaru has delivered 18,871 Ascent SUVs to customers in 2021. The surprising number is the Ascent sales year-to-date. Subaru reports 4,398 sales compared with 3,954 last year. Is the 2021 Subaru Ascent a good three-row SUV? The Subaru Ascent family hauler checks all the right boxes for three-row shoppers, but why are sales of the Ascent so dismal? Subaru of America reports the 2021 Subaru Ascent sales for April, and they are up slightly over April 2020.
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